Our Tree Lead Solutions Customer Dashboard was built with the end-user in mind. Your dashboard allows you to track your return on investment (ROI), by easily analyzing campaign goals and metrics like Calls, Leads, Ad Clicks, Ad Impressions, Click Through Rates, you'll be able to see exactly how your campaign is performing in realtime and how your money is being spent!
We suggest you measure your close ratio and the exact revenue you are making from each new customer. This is going to allow you understand just how effective the overall campaign is performing for your bottom line.
Furthermore, tracking your return on investment and close ratio is going to allow you to set realistic forecasting goals for the future of your tree care business. So if you have plans to expand, you'll definitely want to be doing this. Your dedicated account manager can help you get on the right track here with best practices and template forecasting models that we encourage you to use!